Los 5 mejores planificadores de contenido para redes sociales en 2024

In our current world, it’s almost impossible to build brand awareness and connect with your target audience without social media. Having a well-structured and organized approach to content planning is more important now than ever. Enter social media content planners, powerful tools designed to smoothen the process of creating, scheduling, and managing content across various platforms.

Without proper planning, managing multiple social media pages and consistently delivering high-quality content can be a daunting task. Content planning tools for social media can help you save time, enhance productivity, and build a strong and engaging online presence.

In this article, we’ll delve into the best social media content planners that you can use and how they’ll benefit your brand. From content calendar management to content creation, scheduling, analytics, and more, these tools offer a comprehensive solution to optimize your social media efforts. It doesn’t matter whether you’re working alone or have a team.

Best Social Media Content Planners

Now, let’s explore the best content planners for social media, their features, prices, and more.

1. Tailwind App

Do you need a content planning tool for the “more visual” social media platforms? In that case, Tailwind App suits you.

Tailwind is widely known as a Pinterest scheduling tool. However, you can use it on the Meta platforms (Instagram and Facebook).

It will take you less than 5 minutes to go from having no idea to getting a live post published on any of these social networks. This is why it’s one of the top tools for beginners when it comes to social media content creation.

Tailwind also has communities that you can participate in. They allow you to collaborate with other social media creators, reach new audiences together, and grow as one.

As a side note, Tailwind also functions as an email marketing platform. In other words, you’ll be able to manage your marketing in one place and won’t have to use separate social media and email marketing tools.

Características clave

• Tailwind Create generates hundreds of optimized social media posts without any design experience
• 3X your social media posting by creating posts for Instagram, Pinterest, and Facebook at once
• Tailwind’s Hashtag Finder is what you need to add the most searched tags to your Instagram posts
• Ghostwriter is Tailwind’s AI writer that provides you with ready-to-publish social media copy
• Smart.Bio is Tailwind’s Instagram link-in-bio tool for setting up a page with all your important URLs and utilizing Instagram traffic

Precios

You can use Tailwind for free or subscribe to one of its plans for more features.

• Gratis: $0/mes
• Pro: $19.99/month for 1 Pinterest, Instagram, and Facebook account
• Avanzado: $39.99/month for 2 Pinterest, Instagram, and Facebook accounts
• Máximo: $79.99/month for 3 Pinterest, Instagram, and Facebook accounts

2. SocialBee

Maybe what you need is an Impulsado por IA social media content planner and manager. If that’s the case, SocialBee is here for you.

It works well for solopreneurs, small businesses, and agencies. With SocialBee, you can manage all your profiles, create posts, schedule them for publishing, and analyze them later on.

One of the things I like about SocialBee is its integration with other content creation tools. For instance, it integrates with Canva, making it easy to import and schedule your graphics right away. The same goes for other platforms like Unsplash and GIPHY for stock images, GIFs, and animations.

You’re able to easily repurpose your content by customizing it for your different social media pages. Some of the things you can tweak are aspect ratios and the hashtags used. This aspect is crucial because different image and video sizes and hashtags perform better on specific platforms than on others.

Características clave

• Content calendar tool to cover days, weeks, or even months of posting
• Canva, Unsplash, and GIPHY integration to facilitate content creation and publishing
• AI content writer that allows you to generate well-optimized posts from scratch for your products and services

Precios

SocialBee offers a 14-day free trial with no credit card requirement. It also has 3 plans.

• Bootstrap: $29/month for 5 social profiles
• Accelerate: $49/month for 10 social profiles
• Pro: $99/month for 25 social profiles

3. Buffer

Buffer is a social media planner that enables you to grow your audience without spending a lot of time online. Over 160,000 small businesses use Buffer for this purpose. 

The first thing you can accomplish with Buffer is crafting a post that can go to all your social platforms from a single central place. With Buffer at hand, you can easily schedule posts for all popular platforms, including Facebook, Twitter, and LinkedIn. Once they’re published, Buffer also shows you all the comments and notifies you about important conversations.

What’s more, the tool provides you with in-depth insights into how you’re performing on each social network you’re on. You can access your performance reports at any time and get recommendations on ways to boost your social media reach and get more conversions.

The thing about Buffer is that you won’t just access the basic account analytics like the number of likes and views. You’re able to look at the audience demographics like age and location to ensure you’re reaching the right people. It’s also possible to share these reports with your team or stakeholders so they can act based on them.

Características clave

• Social media scheduling for all top social networks
• Social media engagement tool that enables you to respond to the most important comments on your pages
• With Start Page (landing page builder), Buffer allows you to set up a microsite for showcasing your content, products, and services
• Buffer’s AI Assistant is the tool you need when you’re stuck writing copy for social media posts

Precios

You can use Buffer’s free plan or choose one of its paid ones depending on the number of channels you need to add.

• Gratis: $0/month for up to 3 channels
• Essentials: $6/month/channel
• Equipo: $12/month/channel
• Agencia: $120/month for the first 10 channels and $6/month for each additional one

4. Loomly

Loomly is another social media content planner for teams that can help you effectively manage your social pages. More than 22,000 marketing teams around the globe trust Loomly, including L’Oreal, LVMH, and Porsche.

You get a chance to cut time spent on social media management, enhance the quality of your content, and even collaborate more efficiently. I found that it’s also one of the easiest to use.

With Loomly, you’re able to manage your brand assets from a dedicated library, optimize posts for maximum performance, and preview them before publishing. You can even boost your important posts using ads and seamlessly engage with followers.

Loomly’s onboarding process for adding your team members is one of the quickest I’ve seen. Besides that, Loomly users can also access advanced social media analytics in real time.

Características clave

• Automated publishing tool for all top platforms, including Instagram, YouTube, and TikTok
• Loomly’s post ideas are there for you when you feel stuck based on what’s trending
• Asset management to monitor all your brand media, like photos, videos, files, and templates
• Optimization tips that enable you to match the social media content creation process of the industry leaders
• Post mockups serve as a preview of how your post will appear

Precios

Loomly has a 25-day free trial and the following plans.

• Base: $35/month for 10 accounts
• Estándar: $79/month for 20 accounts
• Avanzado: $172/month for 35 accounts
• De primera calidad: $359/month for 50 accounts
• Empresa: Costumbre

5. Sprout Social

Another one of the best content planners for social media is Sprout Social. It ranks high when it comes to customer experience and has attracted over 30,000 well-established brands. You can rest assured that using this tool to plan content for your socials can bring you good returns.

This is a tool I would recommend to any social media manager and marketer. The reason for this is that it offers some unique features that other content planners don’t. Besides automated scheduling, you can create bots for your social media pages like Facebook and Twitter. What’s more, it has a prioritization system to assist you in organizing all incoming messages.

What’s even more interesting about Sprout Social is how it provides you with data about your audiences. You’re able to identify trends and give them exactly what they’re looking for. All this is possible through Sprout Social’s social listening abilities.

Características clave

• Bot builder to automate responses to normal customer queries and escalate more pressing matters to a team member or rep
• Sprout Social’s Smart Inbox gathers all your messages and enables the right team members to handle specific tasks
• Social media listening tool to understand the needs of your targeted audience
• AI-driven insights that can help you make better business decisions

Precios

You can enjoy Sprout Social for 30 days free. From there, you’ll need to subscribe to either of its subscription packages.

• Estándar: $249/month for 5 social profiles
• Profesional: $399/month for unlimited social profiles
• Avanzado: $499/month for unlimited social profiles
• Empresa: Costumbre

Why You Need a Social Media Content Planner

Below, you’ll find some compelling reasons why you need a social media content planner for your brand:

• Proper time management: A content planner allows you to plan and schedule your social media posts in advance to save you some valuable time. You don’t have to scramble to come up with new content on the spot, something that can take lots of time.
• Brand consistency: These tools also help you maintain a consistent posting schedule across your social media platforms. Consistency is key to building brand recognition and trust among your audience. With a planner, you’re able to map out your content themes, messaging, and visuals to align with your brand identity and maintain a cohesive brand image.
• Access to data-driven insights: Many content planners offer analytics and reporting features with valuable insights into your social media performance. You can track your engagement metrics, audience demographics, and high-performing content. It becomes easier to refine your strategy, make data-driven decisions, and optimize your social media efforts for the best results.

Conclusión

Hope you now know which social media content planner to go for and start reaching more people online. The best social media content planners come with a range of features tailored to meet the unique needs of businesses, marketers, and content creators. With the right tool, you can efficiently manage your content calendar, schedule posts in advance, maintain a consistent posting schedule, and collaborate seamlessly with your team.